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Spirituality in
Corporations ©2000 Reem Regina Tatar
Now more than ever, corporations are utilizing spirituality
as a communication tool for managers and employees to better
function and relate to one another in the work place. Spirituality
simultaneously helps them to evolve in their professional and
personal lives. Through the use of spiritual training seminars
and techniques, corporations are able to communicate more effectively,
increase productivity, and feel a greater sense of meaning in
work and life. Because of the decline in corporate staff support,
family and community support, and corporate downsizing, corporations
are recognizing that spirituality can renew faith in the work
of employees and in the corporate environment.
A growing number of corporate organizations are using development
courses to nurture the spiritual side of managers and employees.
Companies such as American Express, Shell, and IBM use these
courses to help improve communication and increase personal development.
"Business customers of new age practitioners say positive
personal development, when applied to the workplace, contributes
to positive corporate development" (Storm, 1991). Employees
need inner strength and determination to be able to do their
jobs. Spiritual training courses and team-building programs have
given managers and employees the confidence to effectively communicate
with each other.
A major factor in the emergence of spirituality in corporations
is that support groups such as church, extended family, and civic
groups are no longer providing the spiritual support they once
had. Also, many managers believe that spirituality in corporations
is rapidly emerging because of the overall feeling that the American
workplace has become an insecure and uncomfortable environment
to work in. "The downsizing, reengineering, and layoffs
of the past several years have transformed corporate America
into a pretty unfriendly place" (Brandt, 1996). Technology
is becoming more difficult to comprehend, support staff is declining,
and everyone is expected to perform at optimum levels. "With
corporate change at an all-time high and trust in companies at
an all-time low, HR managers are clearly in the hot seat. Developing
one's own spiritual side offers a source of strength both on
the job and off. Helping other employees develop theirs can make
the workplace a stronger, safer, and saner, place to do business"
(Brandt, 1996).
More corporations are choosing spiritual processes as a communication
tool to build good relationships among partners and employees.
Spirituality helps people deal with the human side of corporations,
which has been neglected for a long time. Across the country,
many managers attend special meetings and functions for the purpose
of improving communication and productivity. Executives meet
for prayer breakfasts and conferences to communicate with employees
on a spiritual level. At Aetna International, Chairman Michael
A. Stephen has encouraged meditation and spoken to employees
about how they can improve their careers through spirituality.
In some corporate spiritual training courses, participants
are encouraged to create a personal purpose, as well as a mission
and values. They also examine the values that they have learned
from their families and communities - and bring them into their
offices. "Hundreds of companies, too, are defining or clarifying
their organizational values - typically universal ideas such
as respect, honesty, and integrity" (McLaughlin, 1998).
In some corporations, employees use the American Indian medicine
wheel which represents "the four poles of human experience:
intellectual, physical, emotional, and spiritual" (Brandt,
1996). The Medicine wheel helps trainees access their inner selves
by exploring their fantasies and dreams. The course helped employees
who felt lost in large corporations to stop wondering who they
are. An employee who participated in the exercise said it encouraged
him to look at himself and to see how he operates among other
employees. He concluded that by doing this spiritual exercise,
workers co-existed better.
Employees of Scotland's Clydesdale Bank took a course called
"self religion." The course is "all about your
self a fundamental shift of mind-set" (Storm, 1991). Some
exercises include envisioning the future with creative imagery
and observing how employees respond to each other communicatively.
In order for trainees to find themselves, they acted out roles
in front of their coworkers. Each person reached their peak at
different times, but they all experienced transitions together.
One observer commented that "they all went through hell
to get there. They will never forget the experience. They certainly
see things in different light - now, nothing gets in their way"
(Storm, 1991). Because of this exercise, communication among
employees dramatically shifted. Employees exposed their deepest
feelings and emotions to each other, and they all grew together
from the experience.
Many corporations who practice spirituality in the workplace
have increased communication skills and are more productive.
In the Hewlett Packard corporation, spiritual growth has resulted
because "top management and many others in the organization
had a long-term, sincere devotion to personal development in
communication and relationship" (Guilar, 1997). Some visionaries
believe that spiritual values can transform an entire company.
Tom Chappell, CEO of Tom's of Maine, says that all firms can
become more spiritual and sustain spirit. He believes the key
is in "making employees feel fully connected - to one another,
to the company, to the community, to customers, and to nature"
(Brandt, 1996).
Researchers Mitroff and Denton have performed studies on spirituality
in the workplace by evaluating meaning and purpose on the job.
They found that the most important elements of spirituality among
employees are: the ability of employees to realize their full
potential as a person; being associated with a good organization
or an ethical organization; interesting work; making money; and
having good colleagues and serving humankind. Mitroff and Denton
concluded that "people who consider their organizations
as being spiritual also see them as better than their less spiritual
counterparts" (Mitroff & Denton, 1999).
With more people becoming open about their spirituality -
95% of Americans say they believe in God or a universal spirit,
and 48% say they talked about their religious faith at work that
day, according to the Gallup organization - it would make sense
that, along with their briefcases and laptops, people would start
bringing faith to their work" (Conlin, 1999).
Another major factor in the emergence of spirituality in corporations
is that many corporations no longer choose science and technology
as the only answer to solve business problems. Instead, more
companies are using eastern philosophies such as Zen Buddhism
and Confucianism. These religions emphasize group loyalty, and
finding a "spiritual center" in any activity. Spirituality
in IBM has emerged because management utilized I Ching, a Chinese
oracle divination system, which uses ancient fortune telling
techniques to offer spiritual answers to issues of concern in
corporate life.
Books and the Internet also offer a tremendous wealth of spiritual
advice and information to corporations. Bestsellers such as Jesus,
CEO and The Seven Habits of Highly Effective People, offer corporate
advice on virtue, spirit, and ethics. "It's no wonder that
companies are packing nerdy programmers off to corporate charm
schools to teach them how to talk to customers and each other"
(Conlin, 1999). Other spiritual communication techniques include
filing Rolodex listings of each co-worker's spiritual progress,
and using Biblical names for e-mail addresses.
Ultimately, implementing spirituality in corporations has
solved communication and work-related problems because management
and employees have applied a sincere effort to improve corporate
life. The professional and personal lives of managers and employees
alike have improved; they are better able to communicate with
each other, and have benefited by using spirituality in the corporation.
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